Aadi being in the air, divinity surrounds the atmosphere
everywhere. Festivals like Aadi Pooram, Varalakshmi pooja in Aadi are
celebrated to mark the fresh inflow of water into the river and waterways
during the south west monsoon season. One such festival is Aadi peruku. Aadi
Perukku signifies prosperity and heralds good times in the lives of people.
Prayers are offered to establish connection with the goddess Durga.
From the dawn of history, worship of the Goddess has been
popular and predominant in the rural areas of Tamilnadu, Karnataka and Andhra
Pradesh. They call goddess Durga as “Mariamman “in Tamil, where “Mari”
associates to the rain. This goddess is
related to fertility and rain.
To thank this goddess various festivals are celebrated. The
month marks the joyous period of farmers for they celebrate it with the good
harvest.
Varalakshmi Pooja is
also celebrated during the mid month of aadi. Women fast during this day for
the wellbeing of their family. This again is the prayer offered to goddess
Varalakshmi, which is the one of the other forms of Goddess Durga.
Festivities are
marked with new clothes in Tamilnadu. The Goddess is adorned with silk sarees
as a part of offering the prayers. With weddings a strict ‘no no’ this season,
people dedicate this month as the thanks giving period to the Nature god.
Silk sarees , Silk dhoties and Pattu pavadais are generally
the festive clothes that people opt for. Shimmer and shine becomes a part of
every festive occasion’s clothes.
This season is also marked with slashed prices on clothes
from retailers as an act to let people celebrate in their best clothes. With
the season fast coming to a close and the Aadi Sale almost coming to an end, it’s
time to stock up your wardrobe with the newest of clothes from Pothys!
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